Privacy policy

Privacy Policy
Effective Date: 01/03/2025
Last Updated: 01/03/2025

Fyto Ltd ("we", "us", "our") is committed to protecting your privacy and handling your personal data transparently and in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable laws.

This Privacy Policy explains how we collect, use, and protect your personal data when you visit our website [www.fyto.co.uk].

1. Who We Are

Fyto Ltd is the data controller responsible for your personal data.

  • Company name: Fyto Ltd

  • Registered address: Hoults Yard, Newcastle, NE6 2HL

  • Email: info@fyto.co.uk

2. What Personal Data We Collect

We may collect and process the following types of personal data:

  • Identity Data: name, title, company name (if applicable)

  • Contact Data: email address, phone number

  • Technical Data: IP address, browser type and version, time zone, operating system

  • Usage Data: how you use our website, pages visited, referral source

  • Marketing and Communications Data: your preferences in receiving marketing from us

We do not collect special categories of personal data (e.g., health, race, religion) through our website.

3. How We Collect Your Data

We collect your data through:

  • Forms you complete on our site

  • Email or phone communications with us

  • Automated technologies like cookies and analytics tools

4. Lawful Basis for Processing

Under the UK GDPR, we rely on the following legal bases for processing personal data:

  • Consent – when you opt in (e.g. to receive marketing emails)

  • Contractual necessity – to fulfil a contract with you

  • Legal obligation – to comply with applicable laws

  • Legitimate interests – for business purposes in ways that are not overridden by your rights

5. How We Use Your Data

We use your personal data to:

  • Respond to enquiries

  • Provide services you request

  • Improve our website and services

  • Send marketing communications (if you've opted in)

  • Comply with legal obligations

6. Sharing Your Data

We do not sell, share, or rent your data, without your express permission. If we feel there is a benefit to sharing your data, we will contact you to obtain this permission.

All third parties are subject to appropriate confidentiality and data protection obligations.

7. International Transfers

If your data is transferred outside the UK, we will ensure it is protected by appropriate safeguards, such as standard contractual clauses or adequacy regulations.

8. Data Security

We implement suitable technical and organisational measures to protect your data from unauthorised access, misuse, or loss.

9. Data Retention

We retain personal data only as long as necessary for the purposes for which it was collected, including legal and regulatory requirements.

10. Your Rights Under the UK GDPR

You have the right to:

  • Access your personal data

  • Correct inaccuracies

  • Request deletion of your data

  • Restrict or object to processing

  • Receive a copy of your data (data portability)

  • Withdraw consent (where applicable)

  • Lodge a complaint with the Information Commissioner’s Office: https://ico.org.uk

To exercise your rights, please email info@fyto.co.uk.

11. Cookies

We use cookies and similar technologies to analyse website traffic, enhance functionality, and improve your experience. You can manage cookie settings through your browser. For more details, please see our [Cookie Policy].

12. Updates to This Policy

We may update this Privacy Policy occasionally. When we do, we will revise the "Last Updated" date. Please check this page regularly for any changes.

13. Contact Us

If you have any questions about this Privacy Policy or your personal data, please contact us:

Fyto Ltd
Hoults Yard
Newcastle upon Tyne
NE6 2HL
Email: info@fyto.co.uk